Frans Johansson. The Medici Effect: What Elephants & Epidemics Can Teach Us About Innovation. Harvard Business School Press, 2006.
“This place, where the different fields meet, is what I call the Intersection. And the explosion of remarkable innovations that you find there is what I call the Medici Effect. This book is about how to create it. … The idea behind this book is simple: When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary new ideas.” (2) “The Intersection is certainly not the only place to uncover new ideas, but I’ll argue that it is the best place to generate and realize extraordinary ones.” (4)
PART 1 – THE INTERSECTION
CHAPTER ONE: The Intersection — Your Best Chance to Innovate
“The mind-reading experiment (where a monkey moves a cursor on the screen with his…
View original post 3,025 more words