Public understanding of personal digital data

This Sociological Life

One of the research projects I am conducting, with Mike Michael from the University of Sydney, is investigating the public understanding of digital data. We are experimenting with using novel methods (for sociologists at least!) in our project, which combines focus group discussions with cultural probes.

In the discussion groups, we wanted to go beyond the usual approach of simply asking questions of people. We wanted to invite people to think and work together playfully and creatively. We therefore decided to employ cultural probes to stimulate thought, discussion and debate, involving asking people to work together as a group or in pairs to generate material artefacts. Cultural probes are objects or tasks that are designed to be playful and provocative so as to encourage people to think in new ways about technologies. They are particularly valued for their ability to address intimate or controversial issues, to act as ‘irritants’ to engage…

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