Many A-list VC investors in HealthTech could use a lesson in Marketing and what’s on consumer’s minds.
I notice a lot of health apps are being developed by physicians. They are being funded by investors adding health to their portfolios. Some of these physicians are still in or just out of medical school. Some are mid-career. I wonder how much quality time these physicians have spent with patients.
Last time I checked, the average physician spends 20 minutes tops in clinical settings with each patient, ask all the wrong questions, write you a prescription and bill your insurance company an astronomical amount. Medical mistakes account for a lot of misdiagnosis or mistakes leading to death. In fact, it’s the THIRD leading cause of death in the United States. That’s right. Medical errors by physicians are the 3rd leading cause of death in the United States. A whopping 98,000 people a year die in hospitals due…
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