Future Thinking

Frank Diana's Blog

I’m struggling with the term disruption and its effectiveness in driving urgency. Most definitions describe a radical change in an industry or business strategy, and most involve the introduction of a new product or service that creates a new market. My struggle is not with this decades old view of disruption, but its application in the context of our exponential world. The word disruption is viewed through a traditional lens. I end up in debates about the validity of a disruptive scenario as viewed through this lens, versus the massive implications of these future scenarios viewed through an exponential lens. The ensuing dialog focuses on:

  • Coming up with disruptive innovation before our competitors do
  • Embracing protectionist behavior to block a disruptor
  • I’m not worried, regulatory hurdles in my industry block the impact of disruptors
  • I’m safe, my industry is very stable

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