The five modes of self-tracking

This Sociological Life

Recently I have been working on a conference paper that seeks to outline the five different modes of self-tracking that I have identified as currently in existence. (Update – the full paper can now be downloaded here).

I argue that there is evidence that the personal data that are derived from individuals engaging in reflexive self-monitoring are now beginning to be used by agencies and organisations beyond the personal and privatised realm. Self-tracking rationales and sites are proliferating as part of a ‘function creep’ of the technology and ethos of self-tracking. The detail offered by these data on individuals and the growing commodification and commercial value of digital data have led government, managerial and commercial enterprises to explore ways of appropriating self-tracking for their own purposes. In some contexts people are encouraged, ‘nudged’, obliged or coerced into using digital devices to produce personal data which are then used by…

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