The legacy of Google+: Google’s Internet backbone for digital identity

E Pluribus Unum

aggregate-trends-Q414

The news that Google would be splitting Google+ into Streams, Photos and communication has already led to dozens of articles opining about what went wrong in the search giant’s pursuit of social media. Someday, Google Hangouts and Google Talk may become part of a wireless service from Google.

One challenge for judging its success or failure is that the majority of media accounts and analysis of Google+ always compared it to Facebook. That comparison is not entirely unreasonable, given reports about how Google executives were concerned about the rise of the world’s largest social network in 2011. If Google was trying to “play catchup” after having missed social, and Facebook is the leader, how can someone not compare the efforts?

If you looked at Google+ in terms of the ability of its social stream to attract and retain the attention and participation of a billion users for an hour every day, as Facebook does, it’s hard to argue that…

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