5 Visionaries : The 2015 Marketing Predictions

JC Giraldo

Throughout 2014, content marketing was a principal playerin many organizations. Many experts, leaders, CEO’s, CMO’s, etc., said that the results they obtained fromthis were very effective, and they will also be relevant for years to come.

These results are shown in the next infographic of Wheelhouse Advisor:10 Marketing Predictions for 2015.
The article also explainsthe following points:
  • Content Marketing continue rising in popularity
  • Marketing software adquisions are increasing
  • Personalization
  • Increase focus in mobile

10-Predictions-for-2015-draft-4

It is also very interesting to see how many marketing agencies show that mobile will play an important role as well. According to an eMarketer article, Mobile Search Market Too Big for Test-and-Learn, It is predicted that nearly 130 million US consumers will search via mobile phones using apps in the next four years.

The growing population of mobile searchers, coupled with changes made to algorithms and advertising platforms, have forced marketers to…

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