Since a couple of months, I am chewing on a couple of themes that feel interrelated. Themes like scale, uniqueness, and beauty, eternal, ephemeral, one-ness, and only-ness.
I started wondering:
- What if scale is not the answer?
- What if I would start focusing on my uniqueness?
- What if beauty becomes more important than function?
I was on a track where I believed that scale and uniqueness where opposites, and I only wanted to do things that were unique, one-time, never repeating, and NOT trying to create efficiencies. NOT trying to create economies of scale and/or scope.
I spoke to many people about this, and every time I saw their eyes glazing, wondering what world I was living in, and whether I was completely disconnected from business reality, or from reality full stop.
I was more or less told to conform, to behave, to try to do what everybody else was…
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